What can the long-established profession of Architecture learn from Service Design, a design discipline that emerged in the early 90’s? As we navigate the future of professions in the context of rapid technological advancement, Laura Weiss discusses the opportunity for architects to draw upon the experience focused lens of Service Design to redefine the process of architectural design for successful outcomes.

Image: ArchDaily Films & Architecture: “The Fountainhead”
Let’s face it: architects are service providers, not builders. Yet architects and the media almost exclusively focus on the building artifact as the primary source of value delivered, and firm portfolios as the primary differentiator. We rarely acknowledge (and provide minimal education for) the leadership skills required to guide clients and other stakeholders through a whole series of complex and often unfamiliar decision-making activities that affect a successful outcome. The overall experience of engaging with architectural services has evolved very little.
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