In Part 1, Simon Foxell discussed the need to refocus our approach to projects and our professional duty to discover whether the briefing we deliver is effective and results in the intended outcomes in countering risk. Here, he addresses how we need to respond to the challenges of concurrently managing demographic change and reversing damage to the environment in a joined-up way.
Image source: David Eccles
The temptation on the part of governments faced with major challenges could well be a regulatory move to a rigid system with a limited number of solutions intended to deliver certainty. This represents the very antithesis of briefing, with its explorative and open-ended approach, configured to encourage innovation and bespoke solutions to individual problems. Voices may warn policymakers that rigid systems rarely succeed and, with a horse that has already bolted, a far more responsive approach is required; but the temptation to enact strict dirigiste measures may be overwhelming. Briefing urgently needs to develop an alternative to this that combines certainty on a range of outcomes, a relaxed approach to others; possibly including matters of zoning, style or privacy; with flexibility on how they can and should be delivered. Outcome-based briefing and specification is, of course, not new, but the imperative to make it work is that much greater.Continue reading