Briefing

Briefing is a creative process. Design is briefing, and briefing relies on design. Louis Kahn, the inspirational American architect, suggested that only when the building is completed, do you know what to build.

Design thinking – a term coined by David Kelley of design firm IDEO – has much in common with briefing. First, it is important to understand the problem by talking to people, then observe how people tackle the problem, visualise possible solutions, and prototype solutions which can be refined through iterations of development.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s